This year 2023, David Yurman adds Shawn Mendes to celebrity roster. What do Scarlett Johansson and Shawn Mendes have in common? Each of them represents David Yurman as an ambassador.
Shawn Mendes and Scarlett Johansson will each present men's jewelryas an essential component of the contemporary market throughout their respective shows.
The jewelry company made the announcement this week that the musician Mendes, who is nominated for a Grammy Award, will join the acclaimed actress Johansson in the company's brand campaigns. The announcement highlights the significance of men's jewelry in the modern market.
David Yurman's "Nature's Creativity" Campaign
Shawn Mendes - David Yurman 2023 Campaign
The first section is titled "Nature's Creativity," and it recognizes the natural world as a source of inspiration for the designs created by David Yurman.
"As a brand founded by artists with a longstanding devotion to the arts, the new campaign captures the essence of David Yurman," said President and Chief Creative Officer Evan Yurman, recognizing his parents Sybil, a painter, and ceramicist, and David, a sculptor. "The new campaign captures the essence of David Yurman," said President and Chief Creative Officer Evan Yurman.
“„When concepting ‘Nature’s Artistry,’ we knew it would be essential to bring in talent who are inspired by the world around us and let their creative instincts guide them in everything they do. Both Scarlett and Shawn are consummate artists with an effortless and welcoming presence; qualities that shine through in the campaign and are enhanced by the natural and peaceful environments they are seen in.- Evan Yurman
The Campaign's Focus On Talent And Artistry
Nature's Artistry is an exhibition that features both Johansson and Mendes in separate natural settings, such as meadows and beaches. The exhibition consists of photos and films. Moreover, Mendes is seen holding his guitar while inside.
Mendes expressed his enthusiasm about the collaboration, saying, "I’m so excited to be working with such an amazing brand like David Yurman and to be a part of a campaign celebrating nature and creativity."
Johansson added:
“„Growing up in New York, the David Yurman campaigns were always so iconic. The brand’s history of love, passion, and expressing oneself through art resonates with me as art is also my form of expression and very much feels like a part of living and breathing.- Scarlett Johansson
Fashion Photographer Glen Luchford Directs The Campaign
Fashion photographer Glen Luchford directed and photographed the campaign, which showcases the beauty of nature and the artistry of both Johansson and Mendes. George Cortina styled both stars, with the help of Tiffany Briseno for Mendes.
Glen Luchford, who is known for his work in the fashion industry, directed and photographed the campaign, which may now be seen. Both stars were styled by George Cortina, with additional assistance from Tiffany Briseno for Mendes.
David Yurman's "Nature's Artistry" campaign features Shawn Mendes and Scarlett Johansson as the faces of the brand. The campaign focuses on the natural world and the artistry that comes with it.
The campaign showcases the beauty of nature and the creativity of both artists. The stunning images and videos celebrate self-expression, art, and love, qualities that David Yurman has been known for.